Book Description

International Business: The Challenges of Globalization is a brief, yet comprehensive introduction to the difficulties of global entrepreneurship. It examines the cultural barriers that can arise in international business (IB), as well as the theory and terminology essential to conducting successful business abroad. With coverage of major IB topics, engaging features, and real-world examples, the authors present a fresh take on the subject that is both interesting and invaluable.

The 10th Edition has been thoroughly updated with ongoing changes in the international business world to ensure that it remains up-to-date and relevant to those pursuing a career as a global entrepreneur.

PART 1: GLOBAL BUSINESS ENVIRONMENT

1. Globalization Today
2. Ethics, Social Responsibility, and Sustainability

PART 2: NATIONAL BUSINESS ENVIRONMENTS

3. Cross-Cultural Business
4. Political, Economic, and Legal Systems
5. Economic Development of Nations

PART 3: INTERNATIONAL TRADE AND INVESTMENT

6. International Trade Theory
7. Governments and Trade
8. Foreign Direct Investment
9. Regional Economic Integration

PART 4: INTERNATIONAL FINANCIAL SYSTEM

10. International Financial Markets
11. International Monetary System

PART 5: INTERNATIONAL BUSINESS MANAGEMENT

12. International Strategy and Organization
13. Analyzing International Opportunities
14. Selecting and Managing Entry Modes
15. Developing and Marketing Products
16. Managing International Operations
17. Hiring and Managing Employees