Book Description

For courses in international business.A study of international business through integrated theory and practice

Balancing authoritative theory and meaningful practice, International Business: Environments and Operations engages students on the subject of conducting business in international markets. The authors descriptions and ideas of international business are enhanced with contemporary examples, scenarios, and cases that help students effectively apply what theyve learned. Now in its 17th Edition, International Business remains one of the best-selling and most authoritative international business texts available. As rigorous and practical as ever, this edition remains current through updated author-written cases and expanded coverage of relevant political, economic, social, and institutional changes.

International Business, Global Edition - John Daniels - 9781292403274 - Pearson Education

Author: John Daniels, Lee H. Radebaugh, Daniel Sullivan

ISBN: 9781292403274

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Product Details
Publication Year 2021
Publisher Pearson Education
Weight 1.7 kg
Genre International business enterprises, International economic relations, Investments, foreign, International trade
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For courses in international business.A study of international business through integrated theory and practice

Balancing authoritative theory and meaningful practice, International Business: Environments and Operations engages students on the subject of conducting business in international markets. The authors descriptions and ideas of international business are enhanced with contemporary examples, scenarios, and cases that help students effectively apply what theyve learned. Now in its 17th Edition, International Business remains one of the best-selling and most authoritative international business texts available. As rigorous and practical as ever, this edition remains current through updated author-written cases and expanded coverage of relevant political, economic, social, and institutional changes.