Writing for Busy Readers - Todd Rogers - 9781914484452 - Scribe UK

Writing for Busy Readers - Todd Rogers - 9781914484452 - Scribe UK

ISBN: 9781914484452
Publisher: Scribe Publications
Stock Availability: In stock, usually dispatch within 1 to 2 working days
Format: Paperback
Regular price
RM97.67
Regular price
RM114.90
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RM97.67
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Product Description

We were all taught the fundamentals of writing well in school. But how do we write effectively in today’s hyper-interactive world?


When 
The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn’t been invented. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader’s attention is now a competition.


Todd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing:



Use fewer words
Lower the reading level
Use formatting judiciously
Make the purpose clear for skimmers
Emphasise value for readers
Make responding as easy as possible.

Including many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st century’s radically transformed attention marketplace.

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