McGraw Hill Education

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends.Updated with strategy-based examples from an author team with...

From one of todays leading experts in content marketing, Content Inc. is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or services. In these pages, Joe Pulizzi provides a lower-risk, better way to build a successful business by re-engineering the...

ISBN: 9781264972432 is an international edition of Contemporary Management 12th Edition by Gareth R. Jones, Jennifer M. George This ISBN is student textbook only. It does not come with online access code. Access code, if required by an instructor, sold separately at another ISBN. The content of International edition is...

Contemporary Managementâ¯2024 Releaseâ¯mirrors the most up-to-date account of changes taking place in today's management practices by incorporating recent developments in management theory and research. It provides timely examples of how managers of companies, large and small, address the challenges and opportunities they face and how they can effectively meet them....

The Corporate Finance is an introductory book that explains the basic principles, finance concepts, theories, and techniques in corporate finance matters. The integration of theory and practical aspects and financing alternatives that are available in the various chapters would assist students to demonstrate their managerial skills in making corporate finance-related...

Corporate Finance, by Ross, Westerfield, Jaffe, and Jordan, was written for the corporate finance course at the MBA level and the intermediate course in many undergraduate programs. The text emphasizes the modern fundamentals of the theory of finance while providing contemporary examples to make the theory come to life. The...

The bestselling ESL guide—now with extra review exercises to reinforce lessons learnedDo you tend to repeat the same mistakes when you speak or write in English? This fun and engaging guide will help you communicate like a native English speaker on a consistent basis. Correct Your English Errors, Second Edition...

ISBN: 9781265714550 International Edition of Cost Management: A Strategic Emphasis 9th Edition by Edward Blocher, Paul Juras, Steven Smith. Student textbook only. No online access code. Access code, if required by an instructor, sold separately at another ISBN. The content of international edition is the same as other formats. PART...

A fun, streamlined way to learn the major concepts and theories of critical care nursing - and how to apply them to real-world patient situationsValuable to professional nurses who wants to transition into critical care nursing or students seeking to excel in their advanced studies, Critical Care Nursing Demystified, Second Edition is...

Keep your cool and get the results you want when faced with crucial conversations. This New York Times bestseller and business classic has been fully updated for a world where skilled communication is more important than ever. The book that revolutionized business communications has been updated for todays workplace. Crucial...

The innovative investor's guide to an entirely new asset class-from two experts on the cutting edgeWith the rise of bitcoin and blockchain technology, investors can capitalize on the greatest investment opportunity since the Internet. Bitcoin was the first cryptoasset, but today there are over 800 and counting, including ether, ripple,...

Seize and expand the competitive edge with a smart, well-managed culture “renovation” Most business leaders understand the power of a dynamic, positive culture—but almost every effort to change culture fails. Why? The approach is often all wrong. Rather than attempt to “transform” a new culture from the ground up, leaders...

Provide continuous, comprehensive care of patients throughout their lifetimes with this evidence-based guide Organized according to the developmental lifespan, beginning with childhood and adolescence and progressing through adulthood and senior yearsEvidence-based recommendationsConservative and pharmacologic therapiesComplementary and alternative therapies when relevantSuggestions for collaborations with other healthcare providersAttention to the mental and...

The single-source OB/GYN resource acclaimed for its currency, comprehensiveness, and strong focus on the practical aspects of clinical diagnosis and patient management Expanded and extensively updated to reflect the latest research and advances - including the concepts of precision medicine Of value to medical students, residents, and practicing physicians who...

Practical, up-to-date strategies for assessing and managing the neurologic conditions most frequently seen in adults and children • Introductory chapters address specific symptoms and diagnostic procedures; subsequent chapters are disease specific and adhere to a standard format, beginning with Essentials of Diagnosis, followed by Clinical Findings, Differential Diagnosis, Treatment, and...

The most popular annual guide of its kind—fully revised and updated to reflect all new clinical developments in every field of medicine!! For 60+ years, CURRENT Medical Diagnosis and Treatment?the flagship volume of the renowned Lange medical series?has been delivering the authoritative information students, residents, and clinicians need to build...

The most popular annual guide of its kind—fully updated to reflect all new clinical developments in every field of adult medicineFor 60+ years, CURRENT Medical Diagnosis and Treatment has been delivering the authoritative information students, residents, and clinicians need to build their medical knowledge, expertise, and confidence. Written by top...

Data Analytics in Accounting is designed to prepare your students with the necessary tools and skills they need to successfully perform data analytics. Using the IMPACT Cycle, the authors provide a conceptual framework to help students think through the steps needed to provide data-driven insights and recommendations. Integrated in each...

Deja Review: Family Medicine boils down your coursework to just the critical concepts you need to know for exam success. This unbeatable guide features a quick-read, two-column, “flashcard in a book” Q&A format. – specifically designed to help you remember a large amount of pertinent information in the least amount...

This high-yield, rapid-fire Q&A book simulates flashcards in a book to help medical students review microbiology and immunology for their course exams as well as prepare for the USMLE Step 1. It is also a great review for students in basic courses in other health-related programs. The book features an...