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A top-down, layered approach to computer networking. Unique among computer networking texts, the 8th Edition, Global Edition, of the popular Computer Networking: A Top Down Approach builds on the authors’ long tradition of teaching this complex subject through a layered approach in a “top-down manner.” The text works its way...

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. For graduate and undergraduate courses in computer science, computer engineering, and electrical engineering. Comprehensively covers processor and...

For Introduction to Computer Science courses. Computer Science: An Overview is written for students of computer science as well as students from other disciplines. Its broad coverage and clear exposition are accessible to students from all backgrounds, encouraging a practical and realistic understanding of the subject. Written to provide students...

Computing Essentials adds a focus on the growing impact of AI tools on industries andcareers, ethical considerations of AI, AI presence in social media, andinnovative uses of AI. These concepts have been incorporated into the maintext, as well as the Privacy, Ethics, Community, Making IT Work for You, and ALook...

Forcourses in liberal arts physics.Actively engage students inlearning and loving physics Paul Hewitt’s best-selling ConceptualPhysics defined the liberal arts physics course over 30 years agoand continues as the benchmark. Hewitt’s text is guided by the principle of"concepts before calculations" and is famous for engaging studentswith real-world analogies and imagery to...

Irreverently funny ... kept me giggling all week. Scotland on Sunday "Do you have a list of your books, or do I just have to stare at them?" Shaun Bythell is the owner of The Bookshop in Wigtown, Scotland. With more than a mile of shelving, real log fires in...

Shameless, exciting and funny, Dato Hamid charts his life and loves against the backdrop of economic and political changes that have created the Malaysia of today. Dato’ Hamid, ‘Old Boy’ and retired civil servant, burst into public prominence in 2007 when his rib-tickling confessional memoirs quickly sold out. Fifteen years...

The world is more digitally connected than ever before, and with this connectivity, comes vulnerability. It is therefore vital that all professionals understand cyber risk and how to minimize it. This means that cyber security skills are in huge demand, and there are vast career opportunities to be taken. Confident...

Do you need a website to support your freelance business or entrepreneurial venture? Or are you considering a career in web design? Maybe youre looking for your next career pivot, or youre simply seeking skills to give your CV that competitive edge? Wherever you are in your career, Confident Web...

Connect is a book you take with you to crucial business meetings, to meetings with your boss, even conversations with co – workers.   It will be your guide through the maze of complex relationships, the tensions of high stakes situations and help you get what you really want.   Connection and the ability...

Connected Heritages: The Inner Life of Penang in the Indian Ocean World opens up the interdisciplinary possibilities of transnational and oceanic historical inquiry paired with granular ethnographic research. Departing from conventional land- and nation-centric approaches, the book situates Penang, Malaysia – and particularly its historic core, George Town – within...

This latest edition incorporates new developments in the law while maintaining the simple and straightforward approach adopted in the first edition. The contents have been arranged in such a manner that readers are able to grasp the essence of the Constitution easily. Various issues in constitutional problems are highlighted in...

This book is published for the use of students persuing their studies in building construction and built environment. It is introduction to the study of construction economics that encompassess the two main aspects of economics, namely design and development.

This book is intended for the use of students in building construction and built environment and in particular, students in quantity surveying. It is aimed at providing a guideline for students in solving or answering similar questions. It is written in a simple way and deals with practical solutions to...

The Consultation Objective Structured Clinical Examination (OSCE) is an examination for year four students during their Primary Care Medicine Posting in UiTM. It is an assessment tool for the student's basic communication skills, competency in taking a history and management of patients. Lack of examination preparation materials have been a...

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends.Updated with strategy-based examples from an author team with...

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age....

Strategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management,...

Now in its seventh edition, Consumer Behaviour: A European Perspective provides the most comprehensive, lively and engaging introduction to the behaviour of consumers inEurope and around the world.The new slimline edition has 13 chapters, maintaining its breadth of coverage and making itideal for second- and third-year undergraduates as well as...

Book contents are in 4-color printingConsumer Behaviour Second Edition is specially written for Marketing students in the Degree, Diploma and Technical and Vocational Education and Training (TVET) courses. Spanning 12 chapters, this book presents the fundamental concepts of consumer behaviour in an easy-to-understand and accessible manner. Each chapter is also...