Non-Fiction

Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi's®, and The Gap Inc., Fashion Brand Stories shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers.These entertaining case studies explore the evolution of each brand as a cultural entity with its...

Users want simple designs, but they also crave performance. More performance means more complexity. How can designers, inventors, and product managers handle this trade-off? How can they create designs that are quick to process as well as meaningful, unique, and memorable in an age characterized by constant information overload?The answer...

This new edition of a classic work offers a concise introduction to the sociology of fashion, and demystifies the workings of the fashion system. From the origins of fashion studies and the difference between clothing and fashion, through to an examination of 21st century subcultures, and the impact of the...

Delve into the art of menswear illustration and learn what it takes to create professional, praiseworthy fashion sketches.With over 300 color examples, illustrator and educator Lamont O'Neal uses a mixture of watercolor, marker, pencil and digital tools to help you master fundamentals such as anatomy and proportion. Later chapters focus...

Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and...

J.J. Pizzuto's Fabric Science Swatch Kit, 12th Edition reinforces the study of textiles for students in courses such as Fashion Design, Fashion Business, Merchandising, Fashion Retailing, Interior Design, Textile Surface Design, Textile and Apparel Product Development, and Textile Production Management. The kit contains 114 (2"x 3") fabric samples, a fabric key,...

This seminal text demystifies all the terminology around working with textiles today, providing definitions of processes, techniques, features, and even some historical terms that you need to know. The dictionary now includes coverage of sustainability, smart materials and biobased textiles, intelligent and 3D manufacturing, new technologies, and processes. Entries cover...

A personal code for prosperity and plentySome people seem to find money so easy. Easy to make, easy to hold on to, and easy to grow. The rest of us just find it easy to spend.Is it all luck, or is there something rich people know or do that we...

This colorfully illustrated multicultural children's book presents Chinese fairy tales and other folk stories--providing insight into a vibrant literary culture.Chinese Myths and Legends is a delightful collection of seven classic Chinese stories that make for great reading adventures. From the stories of Pan Gu and Nu Wo, creators of the world, to Bai Su-Tzin, a...

"More than half of the baskets documented will become historical relics once this generation of artisans has gone."Determined to prevent the traditional weaving skills of her homeland being lost forever, Jennifer spent many years visiting the kampungs (villages) of Sabah, formerly North Borneo. During this time, she studied the lifestyles...

“I can be your practice makes perfect.”ASHVIN didn’t mean to join the Penang State Synchronized Swimming team. He didn’t mean to go viral when he jumped into that pool and danced with that girl. It all started as a dare to ask his crush to prom, but all it takes...

Over the course of recent years, in countries with high crisis expectation and risk probabilities, such as Turkey, a significant rise in the number of crises has been observed. Since current crisis practices are incident-specific, the role of public relations is largely overlooked, and, furthermore, crisis communication studies in non-Western...

This book brings together writings by academics from around the region highlighting the efforts of eleven Malay-Muslim educational reformers, and examines the debates that took place on this crucial topic. It aims to show that these scholars were not only teachers of religion, but were those imbued with deep knowledge...

Universally respected by friends and foes alike, the “shadow commander” of Iran’s secretive Quds special forces was the face of armed resistance in defeating ISIS and in reshaping the Middle East. For ceaselessly thwarting their ambitions, schemes and conspiracies, the United States and its allies regarded him as an “evil...

Traces of intellectual and spiritual connection between the Persian and the Malay world became prominent in 16th century, through the works of Hamzah Fans?r?—a renowned Malay scholar and mystic who is also revered as the father of Malay literature. Hamzah’s contributions may be regarded as an intellectual gateway that connected...

【政治与文学专辑】为配合2018年大选，因而推出【政治与文学专题】。内容包括张光达、李圣祥、辛金顺的论文/评论、冼文光的小说、黄远雄、方昂、郑云城、辛金顺、张光前、邢诒旺、吕育陶、周若鹏、房斯倪、叶欣荣等诗人的新诗、沙禽的译诗等。【马华作家纪念特辑】这些年来，许多马华作家相继过世，有林绿、温梓川、何乃健、吴岸、姚拓、李锦宗、白垚等，让人于呼哀哉。因此，《蕉风》第513期邀约他们的好友、学生述说过去的往事与作家的点点滴滴。让大家怀念与回忆马华文学界曾出现这些闪耀的作家。

【跨性别与新马小说特辑】《蕉风》从1970年以来，从未出现整册以小说为重点的专号。而不时又会收到好的小说稿件，但碍于版位，久久都无法以小说为专号出版。此外，2017年陆续出现“跨性别小说”出版品。《蕉风》似乎延续了跨年的“马华跨性别文学年”。而 “新马小说特辑”其中有以很多福建方言书写的方式、跨境到越南顺化的故事、似散文又似诗的小说等。

【李永平专题】此期重点收录马华作家李永平与王润华、许通元进行的文学对谈。从《吉陵春秋》到《海东青》，作家如何看待读者对其作品的评价与标签？座谈中李永平知无不言，谈他的身份认同、南洋华语、文学语言的追求、创作习惯、翻译作品、“真诚”之于小说家的重要性……【蕉风论文专题】第一本《蕉风》出版于1955年，至今已跨越60个年头。本期有马华文学研究者谢川成、李树枝及黄琦旺来稿，深入探讨《蕉风》的传播策略、与现代文艺的关系与独立后的《蕉风》。【林丽娟导演专访】“因为有一个空间快要消逝，所以我想要把它拍下来”，林丽娟说。曾担任过李安、蔡明亮、何宇恒、陈哲艺的副导演，林丽娟导演一开始如何走入影像世界？她如何看待影像和语言的差异？如何以艺术手法处理社会议题？且让她带你认识电影世界的美丽与残酷。

【白先勇特辑】白先勇8月走访新马进行多场讲谈，此期重点收录白先勇与王润华在南方大学人文大学堂的对话、好友何华写白先勇、马华作家许通元与白先勇在南方的访谈录等。【新谣马谣】你还记得那些岁月的歌谣吗？本期收录张泛、葛敏、张抱川、刘宝龙、邓宝翠等人谈诗乐、诗曲、新谣马谣，独家刊登戴佩妮1999年撰写的毕业论文节选。【九字辈专题/博大学生散文作品】长江后浪推前浪，510期由林春美组稿，收录了6篇博大学生的散文作品，亦请来多位九字辈写作人如叶福炎、郑羽伦、邓观杰、李圣祥等人，漫谈九字辈的创作环境、文学奖改革的必要……

Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion Buying uniquely looks at what fashion buying entails in terms...